Clik here to view.
Holiday Shopping Made Easier with Points Redemption
If you’re like me, you spend a lot of time searching out the best deals during the holidays so you can get the most gifts for your holiday spending budget. But what many of us forget is that cash and...
View ArticlePodcast: How to Achieve Cult and Social Loyalty
The Drive to Bond is one of the most critical drivers of human behavior. It’s also the one most untapped in today’s loyalty programs. I talk to a lot of marketers who are convinced of the power of...
View ArticleCult Loyalty: How to Drive the Only Customer Engagement That Will Matter in 2015
Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars...
View ArticleWhy AmEx’s New Coalition Program Means Plenti for the Loyalty Space
A nationwide coalition program has been the holy grail of the U.S. loyalty space for more than a decade — a sought after prize of great significance that has eluded all the major loyalty players. Until...
View ArticleClik here to view.
The Story of RewardSphere
Last week we launched our new ecommerce site to one of our largest clients, Southwest Airlines. Almost every day since last September, we’ve migrated a new client to the site—literally millions of...
View ArticleClik here to view.
Where is the Love? An Open Letter From a Loyal Customer
Most of today’s passive, transaction-based loyalty programs are failing miserably. Why? They have forgotten that they are in a relationship with the customer. Simply put, there’s no love. Enrollment...
View ArticleAnyone Remember Those Sunoco NFL Sticker Books? – Now That Was A Consumer...
It scares me a little when I write this blog knowing that most people reading it probably won’t have a clue about Sunoco NFL Sticker Books. I hope a few of you out there will remember what I consider...
View ArticleTargeting Tribal Connections to Trigger Customer Loyalty
Today we welcome David Ellington as a guest blogger. David is a seven year Maritz veteran and is currently a Marketing Manager for Maritz Motivation Solutions. My four-year old never begs me to take...
View ArticleClik here to view.
St. Louis-The Gateway to Innovation
St. Louis has long been known as the Gateway to the Midwest with its gleaming arch dedicated to the explorers who pushed the boundaries of the American frontier. Today, many claim St. Louis has earned...
View ArticleDon’t Underestimate How People Define Traditions
Today we welcome Nicole Harris as a guest blogger. Nicole is a Business Development Director for Maritz Motivation Solutions. Through her passion for human sciences, she specializes in helping...
View Article
